Here we go again—another year, another batch of business-to-business lead generation trends that you’re going to want to keep your eyes on. If you’ve been in business for more than a few years, then you know this is the time of year when new lead gen trends start showing up. Whether you choose to pay attention to them could have an impact on the quantity, and even more importantly, the quality of the leads your strategy delivers this year.

Ready to find out which trends are worth noting this year? Here are our picks for the top five B2B lead generation trends for Q1 2022.

#1: Chatbots

A business’s decision maker is one of the busiest people in the company. They don’t have a lot of time to spend looking for answers. They want solutions and they want them quick. Chatbots not only provide quick responses to questions, but they can be automated to greet, and guide leads in real-time. They’re also exceptional at collecting lead data.

Best of all, when you use a chatbot, all the information relayed to your chatbot during its conversation with a prospective lead can be stored and used for future lead scoring.

#2: Account-Based Marketing

Account-based marketing is fast becoming a gold standard in the B2B market. This type of marketing involves creating a defined list of target customers and profiles based on the value they will add to your business.

By focusing a larger percentage of your resources on capturing these prospects as leads, you can have more confidence knowing they will help you maximize your marketing ROI. In fact, according to Marketo.com, 84% of marketers say that account-based marketing strategies outperform other marketing investments.

#3: Community Marketing

Community marketing is all about increasing your reputation among the community you have built online. Effective community marketing means responding to every message, regardless of how influential the sender is or how many followers they have.

You never know where your next client will come from, so treat every member in your community with the care and attention they deserve.

#4: Video Marketing

Video content has been a leading trend in B2B marketing for years now, and there are no signs that its popularity or effectiveness will decline any time soon. Start producing and sharing more webinars, webcasts, live streams, social media video posts, and other forms of video marketing to improve your brand’s reach and audience engagement in 2022.

#5: Hyper-Personalized Email Marketing

Email marketing is an even older trend than video, but it too remains a powerful way to increase your lead quality and quantity when you use it properly. Did you know that when you personalize your marketing emails, your chances of converting go way up? This is because, according to TheMarketingBlender.com, 84% of decision-makers in B2B companies said that being treated like a person was a top factor in winning their business.

Make the Most of 2022 Before It’s Too Late

The year is still young, so don’t be surprised if new B2B lead generation strategies pop up to take the industry by storm later. For right now, the above five trends are the hottest things going. If you want to see your lead gen results improve in 2022, start adopting and refining these five trends as soon as possible.